Founded in Rio de Janeiro in 1870, Grupo Granado encompasses one of Brazil’s longest-standing and most recognizable fragrance and personal care houses, bringing together apothecary tradition, packaging design, urban memory, and olfactory repertoires connected to the country’s flora, customs, and imagery. Its story begins with José Antonio Coxito Granado, enters a new phase of expansion under Christopher Freeman, and finds in Sissi Freeman a central figure in the brand’s aesthetic renewal and contemporary repositioning; over time, the incorporation of Phebo further broadened this imaginary, bringing Rio de Janeiro and Belém together within a shared narrative of sophisticated Brazilianness.

The interest the group generates outside Brazil comes not only from its products, but also from its ability to transform imperial heritage, tropical ingredients, vintage visual language, and signature perfumery into objects of desire, cultural gifts, and sensory points of connection with Brazil across stores, editorial features, prestige retail, and international collaborations.

Presence Indicators:

• Maintains an international presence through dedicated stores and e-commerce operations outside Brazil, with activity across Europe, the United Kingdom, and the United States.
• Appears in prestigious retail and curated environments, such as Liberty London, helping position the brand within global beauty and lifestyle circuits.
• Has increasingly been covered by the international trade press as a notable case of Brazilian beauty expansion, with attention to its perfumery, branding, and recent growth.
• Partnered with a major British cultural institution around an exhibition on Brazilian art, reinforcing its presence beyond retail.