Since the 1990s, Brazil has established itself as one of the most recognizable sources of internationally prominent models, with its presence in global fashion associated with runways, advertising campaigns, editorials, and major industry events. Names such as Gisele Bündchen, Adriana Lima, Alessandra Ambrosio, Isabeli Fontana, Raquel Zimmermann, Carol Trentini, and Lais Ribeiro helped consolidate this image across different cycles of the industry, while more recent careers, such as that of Zaya Guarani, have broadened the country’s symbolic repertoire by introducing other forms of representation, including Indigenous representation. More than a collection of individual careers, this phenomenon has made Brazil a recurring reference in fashion’s aesthetic imagination, capable of generating recognition, desire, media visibility, and cultural influence far beyond the country’s borders.

Presence Indicators:

• Recurring presence of Brazilian models on the runways and in campaigns and editorials produced by leading international fashion brands and publications.
• Continued prominence of Brazilian names among the industry’s most recognizable and commercially successful figures, particularly Gisele Bündchen and Adriana Lima.
• Renewed international interest in younger generations of Brazilian talent, including through new forms of representation and identity.
• The imagery associated with Brazilian models extends beyond fashion into advertising, pop culture, and perceptions of Brazil.