Brazilian wines draw on a tradition that took shape primarily with Italian immigration to the Serra Gaúcha in the late nineteenth century and that, over time, evolved from a regional form of production into an expression of territory, tourism, hospitality, and gastronomic prestige. Today, the sector combines agricultural heritage, research, appellations of origin, wine tourism, and international reach, with particularly strong associations with the sparkling wines of the Serra Gaúcha, the Vale dos Vinhedos, and the expansion of production into areas such as the Campanha Gaúcha and the São Francisco Valley. Throughout this trajectory, figures and organizations such as historian and winemaker Maria Amélia Flores, sommelier Maíra Freire, Embrapa Grape and Wine, and the Wines of Brazil initiative help illustrate how wine has come to circulate as a cultural experience, a symbol of accessible sophistication, a landscape to be explored, and a product capable of repositioning Brazil within markets and cultural references that once looked almost exclusively to Europe, Chile, and Argentina.

Presence Indicators:

• Brazil has an official international promotion platform dedicated to the country’s wines and sparkling wines through Wines of Brazil, in partnership with ApexBrasil.
• Vale dos Vinhedos established an important institutional milestone by first receiving an Indication of Origin in 2002 and later becoming Brazil’s first wine region to obtain a Designation of Origin in 2012.
• International specialist coverage has increasingly treated Brazil as a wine-producing country worthy of attention in its own right, with recurring emphasis on sparkling wines and the country’s regional diversity.
• Brazilian wine also circulates as a tourism and gastronomic experience, with Vale dos Vinhedos featured as a recognized destination in international travel and wine tourism guides and platforms.
• Brazilian wine exports increased by more than 170% between 2018 and 2023, although they still represent a small share of global wine trade.
• In 2024, Brazilian wine exports reached approximately US$10.6 million, reinforcing the country’s growing international presence, despite year-to-year fluctuations.