Amid orange dunes, plateaus, waterfalls, transparent rivers, and fervedouros that keep the body from sinking, Jalapão has consolidated itself as one of the most singular landscapes in Brazilian ecotourism. Located in eastern Tocantins, in an area of the Cerrado, the territory combines adventure, environmental conservation, and local ways of life, including golden grass handicrafts associated with communities such as the Mumbuca Quilombo. Since the creation of Jalapão State Park in 2001, the region has gained national and international visibility as the image of an inland, sunlit, and less predictable Brazil than its coastal postcards, attracting travelers, photographers, documentarians, researchers, and brands interested in nature, isolation, landscape, and material culture.

Presence Indicators:

• International coverage in travel and nature outlets, with emphasis on the fervedouros, dunes, and the Cerrado.
• Growing association of the destination with ecotourism, adventure tourism, and nature routes beyond the coast-Amazon axis.
• Recognition of golden grass as a visual and economic symbol of Jalapão, especially connected to the Mumbuca quilombola community.
• Circulation in digital travel, photography, and experience-based tourism content, with strong visual appeal on social media.